Streamline, Automate, Elevate Home Handovers with AI
The World's First Complete System
Industry recognition & partnerships
About Us
Alex Minashi
CEO
Alex Minashi
CEO
Jai Gill
Sales & Marketing Director
Visionary Leadership
Pioneering in Home Sales and Management
Alex Minashi, our CEO, offers a decade of entrepreneurship and leadership in international property development and market dynamics.
Jai Gill, our Sales and Marketing Director, complements this with 18 years of rich experience in construction, sales, marketing, and customer service.
Suliman Noor, our CTO, brings extensive expertise in technology strategy and innovation, driving transformative solutions in the digital landscape. add this to description on the left side.
With the innovation of our tech-partner MENA Alliances, we’re reshaping the industry with HomeBook, a visionary tool crafted to enhance the homeowner experience and supercharge new-home sales.
Alex Minashi
CEO
Alex Minashi, our Founder, offers a decade of entrepreneurship and leadership in international property development and market dynamics.
Jai Gill
Sales & Marketing Director
Jai Gill, our Sales and Marketing Director, complements this with 18 years of rich experience in construction, sales, marketing, and customer service.
Together, we’re reshaping the industry with HomeBook, a visionary tool crafted to enhance the homeowner experience and supercharge new-home sales.
How it Works
Handovers have never been easier
Upload & Share
Set up your project and upload handover files for instant access
Invite Users
Give buyers and residents access to everything through your branded mobile app
Engage & Manage
Handle documents, communications, calendars, and defects in one place
Revolutionary Features
Let technology do the work
complete customer journey
Every buyer, every step
Buyer journeys are complex - HomeBook delivers one clear, automated progression system
- Developer Benefit: Eliminate scattered updates with centralised, searchable communication threads.
- Buyer Benefit: Receive all project updates in one place instead of across multiple channels.
Two-Way Document Upload
One Hub for Every Document
Buyers struggle to find files - HomeBook puts them in their hand
- Developer Benefit: Quick updates, fewer file requests and less admin.
- Buyer Benefit: Keep all home documents organised, secure, and accessible for life.
In-App Communications
All communication, one channel
Replace missed updates across channels with seamless in-app tracking
- Developer Benefit: Eliminate scattered updates with centralised, searchable communication threads.
- Buyer Benefit: Receive all project updates in one place instead of across multiple channels.
Smart Calendar
Key dates, never missed
Manual scheduling causes delays - HomeBook keeps every milestone synced and visible.
- Developer Benefit: Drop milestones, tours, and maintenance dates straight into buyer calendars.
- Buyer Benefit: A personalised calendar of everything required to stay organised.
Defect Management
Defects Resolved Without the Admin
Email complaints add unnecessary admin - HomeBook structures, prioritises, and directs automatically.
- Developer Benefit: Streamline issue management with automated triage and assignment workflows.
- Buyer Benefit: Report problems and track resolution progress without follow-up calls.
Everything you need to streamline your operations all in one place
Data Security
Enterprise-grade security with end-to-end encryption and GDPR compliance
Integrations
Connect with your existing tech stack for seamless workflows
Analytics
View real-time insights to track every part of the handover process
%
0
of buyers strongly agree tech features influence purchase decisions
%
0
of buyers are extremely satisfied with homes that include digital tools
No.1
Convenience is ranked the No.1 benefit of digital solutions
See how HomeBook can help streamline your operations
Ready to elevate your home handover experience?
Recognised Industry voices
Why industry leaders value HomeBook
“As the world continues to automate the users expectations are increasing. Homebook has created a platform that not only matches the end user expectations but provides a platform for continued growth in this area. Kudos for the foresight which addresses the needs of all parties in a real estate transaction”
Jack BernardVice President, Client Services at Rennie 
“Buyers now expect the same digital convenience from their developer as they get from banking or retail. HomeBook meets that expectation and strengthens relationships long after move-in.”
Jai GillHead of UK at Sobha Realty 
“Having worked in the new build industry, I’ve seen first-hand how strong engagement tools reduce issues and enhance the customer journey. HomeBook has been designed with this very outcome in mind, bringing engagement and aftercare into one streamlined platform.”
Mia RoussosSales Director at Bellway 
“A home is the biggest financial commitment most people will ever make - or their largest monthly outgoing. It makes sense to place it at the centre of a digital experience, where everything from purchase details to defects, maintenance, bills, and warranties are in one place. By giving buyers that convenience through HomeBook, developers strengthen their brand and create the foundation for repeat business.”
Matt TaylorPreviously Regional General Manager at FEC 
“Handovers are the most admin heavy of all tasks and having a system like HomeBook that takes away the pain of this burden and keeps everything in one simple to use easy place would be a game changer.”
Will CastlePreviously Business Development Director at CBRE 
“The customer journey doesn’t stop at handover. HomeBook supports buyers post-move-in, and adds long term value by enabling a lasting touchpoint that builds loyalty and facilitates repeat business.”
Rupert WoodleyAssistant Head of Sales at Hamptons 
“The handover and aftercare experience is one of the most visible parts of a developer’s brand. A seamless, tech enabled experience like HomeBook can leave buyers with lasting confidence.”
Aaron CansdaleSenior Sales Manager at Regenta 
“As the world continues to automate the users expectations are increasing. Homebook has created a platform that not only matches the end user expectations but provides a platform for continued growth in this area. Kudos for the foresight which addresses the needs of all parties in a real estate transaction”
Jack BernardVice President, Client Services at Rennie
“Buyers now expect the same digital convenience from their developer as they get from banking or retail. HomeBook meets that expectation and strengthens relationships long after move-in.”
Jai GillHead of UK at Sobha Realty
“Having worked in the new build industry, I’ve seen first-hand how strong engagement tools reduce issues and enhance the customer journey. HomeBook has been designed with this very outcome in mind, bringing engagement and aftercare into one streamlined platform.”
Mia RoussosSales Director at Bellway
“A home is the biggest financial commitment most people will ever make - or their largest monthly outgoing. It makes sense to place it at the centre of a digital experience, where everything from purchase details to defects, maintenance, bills, and warranties are in one place. By giving buyers that convenience through HomeBook, developers strengthen their brand and create the foundation for repeat business.”
Matt TaylorPreviously Regional General Manager at FEC
“Handovers are the most admin heavy of all tasks and having a system like HomeBook that takes away the pain of this burden and keeps everything in one simple to use easy place would be a game changer.”
Will CastlePreviously Business Development Director at CBRE
“The customer journey doesn’t stop at handover. HomeBook supports buyers post-move-in, and adds long term value by enabling a lasting touchpoint that builds loyalty and facilitates repeat business.”
Rupert WoodleyAssistant Head of Sales at Hamptons
“The handover and aftercare experience is one of the most visible parts of a developer’s brand. A seamless, tech enabled experience like HomeBook can leave buyers with lasting confidence.”
Aaron CansdaleSenior Sales Manager at Regenta
Our Leadership Team
Built by Developers, for Developers.
Alex Minashi
Founder & Chief Executive Officer
Alex has extensive experience in the UK housebuilding sector, having led major developments and overseen PropTech rollouts across a 20,000-home portfolio. He previously mentored start-ups through Europe's leading PropTech VC, Pi Labs, bringing deep industry insight to HomeBook.
Feisal Ahmad
Co-Founder & Chief Product Officer
Feisal brings over 25 years of digital leadership, including more than 8 years specialising in AI across multiple industries. He has designed and delivered large-scale technology platforms that help organisations scale through secure, user-focused systems.
Rob Murray-Rust
Co-Founder & Chief Technical Officer
Rob brings 25 years of experience at the intersection of finance and technology, including leading Data Science and AI for BlackRock's private markets division. He has patented advanced machine learning platforms that help organizations scale through secure, user-focused systems and cutting-edge, delightful brand experiences.
Dr. Ervin Domazet
Chief Delivery Officer
Dr. Domazet brings over 15 years of engineering and leadership experience, having founded and scaled multiple technology ventures. Holding a PhD in IT with focus on system architecture and AI integration, he ensures HomeBook's secure, scalable foundation.
Our Story
HomeBook was born from experience on both sides - developers losing hours to manual processes, and buyers left frustrated with scattered documents.
We asked:
Why has no one built a single platform to centralise and automate all information, communication, and workflows across the entire customer journey?
Why doesn’t the home, our most important asset, have a continuous digital hub?
That question united property experts and tech leaders with one mission: help developers deliver seamless handovers and provide homeowners with a lasting hub for the home.
See how HomeBook can help streamline your operations
Ready to save 500+ admin hours per project?
FAQ
We're here to make sure you're successful
Is HomeBook GDPR-compliant?
Yes. Homebook is designed with privacy-first principles. We follow industry best practices for security, including encrypted data storage and role-based access.
Where is buyer data stored, and who controls it?
Data is securely stored in the cloud, with access managed by your team. You decide who can see what – from internal teams to individual homeowners.
Can we brand the platform as our own?
Yes. HomeBook is white-labelled with your brand – from the app interface to app notifications – so your customers get a seamless, professional experience.
Do you integrate with other systems?
Homebook is built with flexible architecture and can support integrations with CRMs, defect management tools, and construction platforms.
Is training or onboarding included?
Yes. We’ll guide your team through setup, onboarding, and user-account activation. You’ll also have access to ongoing support whenever you need it.